How a company’s trucks and trailers look can say a lot about the company as a whole. Well-planned and innovative fleet graphics largely project a positive image, while dirty and blank trailer sides, on the other hand, are wasted opportunities to tell a story.
Another way to show pride in your rig is to dress it up with the best wheels on the market. That’s exactly what Bowerman did when they set this rig on the AO401 Octane wheels. Looking sharp in Satin Black, this truck is ready to roll.
Commercial Carrier Journal, the outlet responsible for naming Bowerman to the top spot, had the following to say:
“From its bright green tractors to its pulsating trailer graphics, Bowerman Transportation stands out. By creating a visual complement to its slogan ‘Your transportation lifeline,’ Bowerman has developed a unique, immediately recognizable trademark. The Arkansas carrier has created an identifiable brand that will help differentiate the fleet for years to come.” – Lucas Deal, Trucks, Parts, Service Editor, CCJ
Congrats to the team at Bowerman Trucking!!